Dave Caplan

Experience, expertise and versatility gained through over two decades working as a freelance production artist, image retoucher and book designer are what sets Dave apart from the crowd. He brings expert skills, a positive and adaptable attitude, and a love for creative collaboration to any project.

Dave has worked as a freelancer for corporations such as Philips, Nike, Vail, Jeld-Wen, and Goslings Rum and many smaller companies, as well as commercial photographers, advertising agencies, non-profits and local businesses on a large variety of projects of all sizes and shapes. His focus has mostly been on print media, but he has plenty of experience preparing digital assets as well.

Dave got started as a freelancer, drawing illustrations with Adobe Illustrator 88 and a Mac IIci for a math text book—at the dawn of the digital publishing age. Since that time, evolving in tandem with the industry, he has worked on thousands of jobs of ever increasing complexity, ever shorter time-lines, and ever higher standards. Dave tries hard to stay up to date on the capabilities of graphics software and is always looking for new techniques and tricks to use for better, faster results.

Working as a freelancer has the advantage and privilege of getting to work with many fine art directors, designers, photographers, copywriters, production artists, project managers and printers. This has allowed Dave to see the creative process from many different perspectives, and to learn the skills and tricks of the trade that translate to excellence and efficiency.

Years of experience have taught Dave how to avoid the pitfalls that can trip-up a project. Good communication, organization and tight planning at the beginning of a project lead to a smooth, well-paced workflow. Taking advantage of shortcuts and simplifying frequently used procedures increases efficiency and accuracy.

Which means more time for creativity.